(NAFB.com) – The National Cattlemen’s Beef Association has endorsed new bipartisan legislation aimed at clarifying how alternative protein products are labeled, a move supporters say will benefit U.S. cattle producers and consumers alike. The FAIR Labels Act would require clear labeling for cell-cultivated and plant-based proteins, including disclaimers that products are not derived from live animals. The bill also directs federal agencies to establish consistent labeling standards. “Currently, there is no federal statute for labeling cell-cultivated protein products in the marketplace,” said Gene Copenhaver, NCBA President. “The FAIR Labels Act will ensure consumers can easily differentiate these products from real beef.” Supporters say the measure would protect U.S. ranchers by preventing misleading marketing, preserving the value of traditional beef products, and ensuring fair competition in the marketplace.