(NAFB.com) – Four senators introduced the bipartisan “Defending Against Imitations and Replacements of Yogurt, Milk, and Cheese to Promote Regular Intake of Dairy Everyday Act,” or the Dairy Pride Act of 2025. The legislation’s goal is to crack down on the unfair practice of mislabeling non-dairy products by using dairy names. The practice, such as calling non-dairy imitation products “milk” or “yogurt” that do not contain dairy and are instead from a plant, nut, or grain, hurts dairy farmers who work tirelessly to ensure their products meet rigorous health standards and causes consumer confusion about the nutritional value of dairy versus imitation products. Senator Tammy Baldwin of Wisconsin, a state known as America’s Dairyland, is one of the co-sponsors. Baldwin says, “For far too long, imitation dairy products made from plants and nuts have ridden the coattails of our dairy farmers and gotten away with using dairy’s good name without meeting those standards.”