american-lamb-board

 

Chad Smith, NAFB News Service

 

The American Lamb Board’s #Glamburger campaign inspired consumers, influencers, and chefs to help create unique lamb burgers in celebration of summer. The checkoff promotion focused on enticing consumers to try ground American Lamb because of its affordability, delicious flavor, and ease of preparation. The campaign included two components: #ProjectGlamburger and the #Glamburger Challenge. The #Glamburger Challenge contest asked consumers to share a picture of their favorite lamb burger on social media, with a chance to win a $1,000 gift card. #ProjectGlamburger is a series of virtual competitions involving local restaurants and food influencers in key geographical markets. Influencers were invited to craft a new lamb burger to be added to a local restaurant’s menu. The first stop was in Boulder, Colorado, at the Rooted Craft Restaurant. After a stop in San Francisco, California, at a restaurant called Son’s Addition, the #ProjectGlamburger event is on its third stop in Washington, DC. Food influencers in the nation’s capital are working on creating their burger concepts in hopes of seeing theirs added to the menu at the Little Sesame restaurant.

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